TIC’s Approach
TIC’s universal, holistic approach to inheritance bears on:

All phases of life
From pre-conception to post-death: inheritance speaks to every branch of human activity globally

All human conditions
All types, conditions, grades, degrees of human; all types and levels of mental and physical health and activity

All financial circumstances
All levels of pecuniosity and all types of material, corporeal, physical and metaphysical asset and liability

All human relationships
TIC speaks to every type of functional and dysfunctional human relationship

All human interaction
Whether moral, intellectual, social, economic, financial, behavioral or other

Fundamental multiples
TIC is multi-faceted, multi-generational, multi-cultural, multi-disciplinary, multi-national
TIC is motivated multimedia with a mission!

Substantive grasp
TIC will:
• Definitively sustainably and credibly address a mega-subject of universal interest, relevance and importance
• Cover, from various angles, the principal branches, stages and aspects of inheritance
• Aggregate, integrate, coordinate and consolidate disparate elements of inheritance and related subjects
TIC’s breadth and depth of approach bespeak a comprehensive command of the mega-subject’s details, nuances, intricacies and complexities
TIC content can be flexibly focused on and targeted to any combination of topics, markets, locations, communities, sectors etc.

Wholesome, responsible
• TIC is not another superficial, trite, vacuous, simplistic, illiterate consumer insult
• TIC is not a crank forum for grievances, complaints, disputes etc. TIC will not offer dispute resolution
• TIC has no bias in relation to any inheritance-related community, person or thing
• Our content will be thoughtful, educational, enlightening, thought-provoking, neutral, apolitical, practical, balanced, sensible, literate, lucid, socially responsible and very well informed
TIC’s back office —corporate governance, human resources etc. — will be governed by similar principles.
TIC will help us make sense of our individual and collective past, present and future.

Making that ‘difference’
TIC can make many a difference in many settings:-
WILLS+ESTATES: elder abuse, inheritance abuse, prudent use of an inheritance, philanthropic bequests etc.
GENETICS: decoding impenetrable technical terminology, demystifying incomprehensible descriptions of gene therapy, victims of genetic diseases
GENEALOGY: helping disavantaged folk find their families, especially the displaced and the dispossessed
CULTURE: raising awareness of endangered heritage: heritage does not belong only in a museum
PLANET: protection, preservation and conervation projects; poacher deterrence and prevention; anti-pollution awareness etc.
TIC’s Platforms — multimedia indeed

Advertising? Sponsorship?
Exhibitor?

Subscriber? Pay-per-use?
Attendance?


Website
TIC’s website will run readable, informative, enjoyable stories and features on TIC’s five mega-subjects and probably on some general subjects like travel, food, etc.


Podcasts
TIC will offer five podcast channels — one for each TIC mega-subject: lots of informal relaxed conversations on topical items.


Webinars
TIC will offer premium-content expert webinars on the full range of TIC subjects. Potentially a substantial business in its own right.

Newsletter
TIC will provide an email newsletter to newsletter opt-ins. The content will be automatically tailored to the opter’s expressed interests.

Reports
TIC will have a small investigative unit that will produce occasional insightful reports on topical items.

Videos
TIC will commission appropriate short and medium-length videos on topical items. We will curate and feature videos produced by our lay, commercial and professional patrons.



Events
TIC intends to host huge national and international expo-fair-tradeshow events on its five mega-subjects, where diverse audiences and markets can meet and mingle.


TIC is now constructing its own social media platform. User-friendly, not threatening, not competitive, not excessively fashionable. Well designed, a perfect forum for heterogenous interaction.

Engagement
TIC intends to engage conscientiously with relevant people and issues. We will promote causes such as conservation projects, elder abuse prevention, particular genetic diseases, etc.
TIC’s Intentions, Prospects
TIC intends and plans to establish itself globally as a conventional standard predictable responsible respectable wholesome global multimedia+networking+events enterprise on an ancient composite mega-subject of obvious fundamental universal importance, interest, appeal and relevance.
A global hub, portal, multi-resource, all about inheritance. Independent, neutral, apolitical, practical, substantive, balanced, sensible, literate, fresh, lucid and very well informed.
TIC is now a solid proposition ready to get off the ground. Nothing to test, nothing to invent or re-invent, nothing to patent, little or nothing to prototype. We want to get on with it!

Resilient
TIC is:
• Death-proof
• Pandemic-proof
• Disaster-proof
• War-proof
• Economy-proof
• Insolvency-proof
• Idiot-resistant.
TIC presently has no competition.
TIC is viable in all relevant environments.
TIC is about as resilient as it gets.

Timely
• WILLS+ESTATES: Baby Boomers are dying in flocks; the subject of dying, bequeathing and inheriting has become less recondite and more socially accessible; more folks are inheriting; colossal wealth is being gifted by devolution and dispersal
• GENETICS: continuing advances in academic and clinical genetics; increasing accessibility of gene therapies
• GENEALOGY: increasing pre-occupation with roots, DNA testing, family discoveries
• CULTURE: continuing erosion and suppression of local cultures; some cultures are thriving and are interesting
• PLANET: continuing devastation of our local and global living spaces; some success stories about saving the occasional animal, plant and piece of earth. An increasingly lively and dire subject.

Huge markets
Globally, TIC has millions of sizable mature, stable, growing local, municipal, regional, national and international consumer (lay, business, professional) and consumee (business, professional) interacting markets, all presently lacking in cohesion and coordination on the mega-subject of inheritance. TIC will be an important focal point and portal.
Some TIC patrons will be transient but on a stable endless conveyor belt (testators, heirs, patients etc). Others will be adherent (the mega-community of relevant businesses and professions). All such markets are enormous.

Global interest, reach
• No limits to data in to, and data out from, every household, business and profession in the world
• Worldwide operation and reach, consistent with TIC’s mega-subject
• Fills significant gaps and addresses fundamental needs in thousands of disparate markets
• Is only going to grow in its insights, intelligence, inside tracks, importance, range and influence.

Familiar feel
TIC:
• Has an intuitive, obvious, instantly informative, recognizable, memorable, simple no-nonsense name and distinctive minimal branding
• Is just another simple, conventional, mainstream standard global multimedia enterprise following and emulating existing well-established profitable multimedia colleagues
• Will provide user-friendly intelligible content fine-tuned to intended consumers
• Will reinforce its accessibility and appeal by providing extra-curricular content eg business, leisure, finance, lifestyle, culture, travel, fun.

Logistically simple
TIC is effortlessly transposable into any relevant mainstream established successful global multimedia model.
TIC is immediately functional, viable, sustainable.
TIC involves no reinvented wheels, no new technology, no prototypes, nothing experimental, no testing, no developmental stages.

‘What?’
Dr Jacob ‘Bruno’ Bronowski
